Case Study International Business Environment - 3179 Words

International Business Environment Knowing a Leading Business Enterprise and its Internal Environment Company Name: PepsiCo By: Shreya Tiwari, Section B, Pgp30105 Declaration: I, Shreya Tiwari Pgp30105, do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation. Executive Summary Internal environment analysis is a holistic review of a company’s operations. It includes factors like leadership, vision and mission, human resources, management structure etc. Internal analysis is important in order to identify the risks and opportunities that a company faces. As part of this assignment I have studied the internal environment of PepsiCo which is the second largest foods and beverages company in the world. Factors like the company’s vision and mission, value system, management structure, human resources and brand equity are important to assess its internal environment. A detailed analysis of these factors reveals that there is a strong relationship between PepsiCo’s internal environment and the business decisions the organization takes. These factors also lead to the sustainable financial performance of the company and provide it substantial advantages as compared to its competitors. History PepsiCo headquartered in Purchase, New York, is the second largest food and beverages company in the world. 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